Sunday, 27 November 2011

Justus Magazine launches Tuesday 29 November. An interview with Founder Lindsay Smith.

We're delighted to talk all things paper and print.. enter Justus Magazine — a NEW quarterly journal launching this week, that has been specifically created to showcase the innovation and craftsmanship of the Australian print and design industries. The 128 pages is dedicated to featuring a multitude of specialty stocks demonstrating the latest printing and ink technologies and highlighting a range of distinctive embellishments.



We've interviewed founder and creative director Lindsay Smith, a fellow lover of all things paper and print.


What made you decide to want to start a magazine/quarterly journal in the first place?

I have been designing for print for more than ten years, both in Australia (where I run Eleven Eleven Design) and overseas where I was the Art Director of a luxury travel magazine, and in this time I have seen the industry change dramatically. Boutique businesses, craftspeople and specialty suppliers have begun to close their doors and disappear. This publication will serve as the vehicle that re-unites print designers with their needed suppliers and provides both with a platform to promote their skills. I love print, and I’m passionate that we can do more to ensure its survival.

The idea of designing and publishing a magazine had been stirring inside me for as long as I can remember. When 2011 hit - I felt as if everything fell into place and it was time for Justus Magazine to be born. The timing was right for me to give something back to my industry that has brought me happiness and satisfaction.

People recognise the need for something like this in Australia - a place to showcase our own brand of creativity and forge a stronger, more united community here. It has been received with such warmth from likeminded print designers, which has been very encouraging.

We are excited this will be a first for the design community, whereby it’s somewhat more creative than other publications on the market which are more focused on the technical elements of print – kind of like where the two worlds collide. What can you tell us furthermore, the aspirations of the magazine?

The concept for Justus Magazine is unique because it has been designed as a resource for every part of the industry. It’s for our valued suppliers, for creative studios, for design freelancers and for students and junior designers. 

Our idea is that by re-educating ourselves, sharing our knowledge and breaking down the hierarchies that exist we are nurturing a much needed conversation about how we can achieve better business results for everyone, which, in turn, allows better creative results.
Our editorial looks beyond what’s fashionable in design and rather, examines subjects that will remain timeless. I believe we have a lot to learn by exploring the origins of ideas, so we investigate different aspects of the history of graphic and print design. We also feature interviews with clients so we can better understand their perspective of working with designers, this is to help creatives develop their business skills. We talk to artisans about their crafts, to impart information to designers which they can apply to the very earliest stages of design, in order to achieve better outcomes with their jobs.

There is a section called The Classifieds which features an array of professional suppliers who are usually very difficult to find - featuring everything from calligraphers, to gold gilders, to engravers and wax seals suppliers. The idea for this came from my studio practice – we realised we needed a single resource tool, rather than having a staff member utilise their time searching for unique suppliers.

Can you tell us about the devoted student section and what we can expect?


Small Caps has been especially created as our student section - with tips and tricks from industry professionals, advice for juniors entering the industry and tutorials. It grew out of my own experience with juniors and interns over the years, where I had identified a real need for them to be trained in “the business of design”.  Many students I met had little or no practical understanding of things like: how to set up for print, how to register for an ABN, how much to charge as a freelancers, how to approach a studio for work etc.

So we created this space within Justus that would be richly informative and complete with links and text references to expand the creative minds of young designers as well as provide them with these skills. By teaching juniors the technical aspects of their craft, we’re hoping to lift the standard of design.

Each edition profiles the work of 4 students from around the country. This is an opportunity for student designers to introduce their work to the broader community and show working designers the calibre of fresh thinking coming out of the colleges and universities. We all have a lot to learn from each other, which is why Small Caps also includes an internship program that connects enthusiastic juniors to graphic design studios that are willing to help them along in their journey.

 What are the particular elements of paper and print that you really love?

The power of print on paper is that it is sensory, tactile and evocative. Put a beautiful piece of printed work into someone’s hand and they immediately begin interacting with it and responding to it emotionally. That kind of connection is harder to achieve with an eFlyer. I love this about print; it exists.

 When will the magazine be launched?
Edition 1 debuts in November 2011 — this week!

Can you tell us where will the magazine be available to be purchased from once launched?

Justus Magazine is a subscriber-only industry journal. Subscriptions are limited to 2000 only, and you can download a subscription form from the website www.justusmagazine.com.au to become part of the community and the conversation. 

Thanks Lindsay + Justus Magazine!

////////////////////////////////////////////////////////////////contact justus magazine for further details/////////////////////////


Photography credit Jackie Chan

Sunday, 6 November 2011

Drink Outside the Square Exhibition... presented by create or die


We're happy to see create or die hold a competition which gives both students and established designers alike the chance to have their work retailed as part of a new homeware product. Create or Die founder Deb Morgan said the partnership was a natural one for the new online collective which aims to support creatives who don’t make their primary living from their art.   Drink outside the Square Exhibition will showcase the Top 20 designs from the comp printed on huge A0 size posters by Digitalpress. A panel of judges including; Semi Permanent, Digitalpress & Shillington College will pick the winning designs that will go into production on the Thirst Impression Coasters. Head down to Showcase Gallery on opening night  Friday 25th November, 6pm Check out createordie.com.au for more information and competition details.